“Instagram is all about the captions!” says Instagrammer Imre Çeçen. Unlike the ordinary fitness model, Imre is determined to go a little deeper and share the reality behind her “grammable lifestyle”.
By producing such content, she hopes her photographs will keep her followers informed about the realities of our constantly changing bodies and make sure young, vulnerable minds don’t aspire to an unrealistic idea of what women look like.
In these snaps, Imre shows what a difference 30 seconds can make to any photograph with some clever trickery of light, posing, posture and even confidence.
Despite being a picture-perfect Instagram fitness model and lifestyle blogger, she refuses to feed into the damaging ideals the picture-sharing platform is often accused of perpetuating.
Her fitness journey was set up after Dutch-born Çeçen was diagnosed with fibromyalgia and Pfeiffer’s disease.
Now she undeniably works hard for the body she has, and regularly shares diet and gym tips. But the first thing that makes her stand out among the other bloggers is her decision to shine a light on what really goes into her social media persona – and those washboard abs.
Her series of photographs showing how lighting can completely alter the composition of a picture inspired 316 thousand online subscribers to follow her.
Sharing a side-by-side comparison of herself, Imre captioned it: “Today’s influencers often seem to forget that when you only post pictures like the right one, your followers may think you look like that 24/7.”
“Every single body is beautiful in its own way… I think it’s important to know “insta models” don’t look like that all the time.”
The model, who lives and works in Amsterdam, is also trying to banish the phobia of ‘fat rolls’ that is plaguing a worrisome amount of women in today’s beauty-obsessed society.
She writes: “On tv and in magazines, we only see airbrushed bodies, “flattering” poses and even bodies which had so much surgery that you might wonder if it’s still human. This changes our ideas about reality and the “perfect body”.”
“Suddenly young girls seem to think they need a butt so big that you can’t even turn around anymore without smacking someone down with it. That shit is more dangerous than idiots walking around with giant backpacks or pipes.”
Although the fact that the phenomenon of the social media model is here to stay let’s just hope such users like Imre will once change it in the more pleasant way.