The fitness part of Instagram like the majority of other industries can also boast its gender pay gap.
It’s universally acknowledged that men generally earn larger amounts of money than women do. This case also appears in fitness.
According to the Fit List, compiled by Forza Supplements, who has calculated the earnings of the top “fitfluencers” based on how much they charge for social media posts and their various commercial deals, it came out that Joe Wicks is fitness top earner.
“42 of the top 50 ‘Fitstagrammers’ are women – yet the highest earner is a man in Brit Joe Wicks even though he comes only 21st in the table of the gurus with the highest number of Instagram followers,” says their official page.
Only imagine that more than 80% of gym gurus are female, but the highest earner of all is PT and fitness coach who comes only 21st in the list for numbers of followers.
What about this 80%, so the top female earner is Sommer Ray, a 21-year-old influencer with nearly 18,4 million followers.
She is reported to earn as much as £4million a year which is £20,000 per post.
In second place is Miami-based fitness instructor Michelle Lewin, 31, who racks up £3,5 million a year from her 13 million followers.
And from the eight man featured in top 50 list, only one has reached the first ten coming out top – earning an enormous £33,000 a day.
“Fitness is big business, and millions of people want to get in shape like the top workout gurus they see on social media,” the spokesman said for Forza Supplements.
“Clearly female fitstagrammers are far more popular on social media, and 42 of the top 50 are women, and none of the top 10 is a man.”
Throw back to exactly 2 years today when I tried to crack America with my bro @nikkiwicks 🇺🇸😎 We had a good crack didn’t we son. Did some press in NYC, got a little segment on Good morning America, did a Live POP up HIIT studio & came home absolutely buzzing 😆 Turns out I only ever sold about 9,000 copies of my first Lean in 15 book there & no one fancied publishing any of my other books 😬 I’ll have another crack one day but today I feel really proud & i’m very grateful to almost 3 million people here in the UK who are cooking from one of my books today 🇬🇧☺️🙏🏽 #Leanin15
“Yet there is a clear gender pay gap amongst the very highest earners because Joe Wicks is making three times as much as the highest ranked female on the list, even though she is number one and he is at (21).”