Kayla Itsines is an extremely popular author of the fitness-program “Bikini Body Guide”, which has helped her to reach the 9,6 million followers mark on Instagram,
Born 21 May 1991, Australian personal trainer, author, and entrepreneur is the creator of a series of fitness ebooks titled Bikini Body Guides, and a meal-planning and workout app, Sweat with Kayla. Sweat with Kayla generated more revenue than any other fitness app in 2016.
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The lion part of her audience is represented by women. Probably, the Australian would like to change the situation, that’s why she’s launched another fitness-related project with a more gender-neutral name – Sweat with Kayla.
“If there’s one thing I regret, it’s naming my guides “Bikini Body.” I wish I’d made it more clear that anybody can wear a bikini and that a “bikini body” isn’t my body, it’s feeling comfortable and strong and fit and great about yourself when you wear the least amount of clothing you can wear in public. “Bra and underwear body” or “naked body” didn’t seem to work. Of course, anybody can wear a bikini. Just put it on,” she told Cosmopolitan.
For the same reason, Itsines is now conducting her workouts with her friend Tobi Pearce.
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Kayla started her blog on Instagram in 2012. Firstly she published photos of the clients she worked with in the gym in Australia in the “before and after” format. The results were so brilliant that the number of her subscribers began to grow rapidly. Today, a significant part of the blog is occupied by chronicles of achievements of Kayla’s clients.
In March 2016, Time named Kayla one of the 30 most influential people on the Internet, noting her success at leveraging social media to promote her brand. As of October 2016, Itsines had eight million followers on Facebook and five-and-a-half million on Instagram. Her Facebook followers had liked her content 7,7 million times.
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In October 2016, Itsines and her partner Tobi Pearce were included in the BRW “Young Rich” list of the wealthiest Australians aged under 40 who had not inherited their money. Their fortune was reported at $46 million. Itsines is one of only two among the 2017 AFR’s Rich List that are of Greek heritage.
This is one of Kayla’s secrets. In full accordance with the fashion for body-positive, the coach teaches the wards to love their body and improve it with love, not with hatred. Her group training, which is sometimes attended by several thousand followers, starts when Itsines offers everyone a hug neighbour on a yoga mat.
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Here is the minimum part of the training: jumping with raised hands, with raised knees and with twists, straps (both on straight arms and on elbows), push-ups, lunges. Each exercise is performed for 30 seconds, then 30 seconds of rest, and again into battle.
“I only do real workouts three or four days a week, when I use my Bikini Body Guides workouts. Otherwise, I’m active on most days, even if that means taking my dogs for a walk for 40 minutes or sprint training for 15 minutes on the treadmill. One day a week, I completely rest, and one day a week, I’ll spend an hour stretching with a foam roller and stretch bands because I’m very inflexible.”
What about nutrition, Itsines has some unique views on it: “I credit both, 100 percent. Except I never say “diet” because it makes you think of cutting out fat or carbs. I don’t think you should ever cut out food unless it’s for an ethical or health reason.”
“Everyone has been in that situation where they go out for dinner and order something really healthy like salmon and salad. But then they get home, and they just want chocolate. I think that’s the result of not eating enough carbs. If you eat just a little rice with that fish and salad, you’ll feel much more satisfied and realize that your cravings aren’t about hunger, but boredom.”
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