“I don’t want people to think my life is perfect, because it’s not,” says Paige Hathaway, 30-year-old fitness star who didn’t even thought about the gym six years ago.
Of course, she may not have taken the traditional route to fitness stardom, but she pretty much paved the way to the top when it comes to being a fitness influencer.
She’s amassed an Instagram following of 4 million and more than 5,5 million likes on Facebook, putting her in a spot where many want to be nowadays.
The Minnesota-born beauty was appointed as the face of F45 gyms, an Australian fitness studio gym expanding across the U.S.
Paige hopes to expand her reach globally and reposition her brand, so she is more relatable to women with interests beyond bodybuilding.
“I am a small town girl born and raised in Minnesota. After living several different places, I am now living in the great southern state of Oklahoma. I always get asked how I got to where I am today. There was no strategically planned path I took to a career in fitness. It all started rather unexpectedly. In 2011 I was not the toned and fit woman I am today, as some of you know from my social media posts. I was very thin with hardly any muscle tone. It was then that I was approached by a trainer at the gym about proper health and nutrition. After speaking with the trainer I decided to step out of my comfort zone and enter my first bikini competition,” she wrote on her own website.
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Paige has never considered herself as an athlete before. However, she desired to be a strong fit woman.
“After the competition, I felt accomplished and like I had truly changed myself. I had found a passion for fitness I never knew I had. From then on I was laser focused, continuing to educate myself on health and nutrition, as well as setting new fitness goals. I knew I wanted a career in the fitness industry. Unlike other industries, there was no manual or guide on how to do this, so all I could do was go off of what I knew. I knew that if you want something you have to do whatever it takes to make it happen. I attended every fitness show and expo I could and passed out flyers about myself to anyone in the industry who would take one. After much persistence, I finally started to receive sponsorship from companies in the fitness industry.”
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After what Hathaway saw the power and reach that social media had. She thought it could be a powerful tool to inspire other people by merely sharing who she is and her own fitness journey.
Even with a seven-figure annual salary, she says the feedback from her fans is the best part of her job: “There is nothing more rewarding than sharing your own story and being told it helped empower someone else to achieve his or her goals.”
Since then, Hathaway’s become a huge name in fitness mainly thanks to her social media presence.
Paige also revealed Cosmopolitan an exciting downside of being so popular: “It’s hard to date. The guys I’ve recently dated have used me to get ahead. I’m not dating anyone now, but I want to find someone with his own career, especially now that I’m 30 and hope to have kids within the next five years.”
“I also struggle with posting my highlight reel. On my Instagram Stories and on my Snapchat I can be more real with people and actually talk to them about what I’m going through, or what I’m struggling with, [since those posts disappear]. But that’s not something you really post on Instagram, because you have to keep it looking good to grow.”
But all in all the fitness influencer does appreciate all the features her career has as it is only the path she choosed by herself.
“I want to motivate others to be healthy, fit and confident by being an example of someone who makes her health a priority while still living a fun balanced life!”